The Guide enjoys of a focused distribution towards the real target of reference. A deep knowledge of the market and its needs allow us to create a very effective promotion for our clients a a great visibility for their products.

In detail, MICE2b is distributed to:

• Carefully selected International MICE buyers and qualified professional operators. Our database includes exclusively very selected International buyers deeply involved and active in MICE market, professional business travel organizers as tour operators, incentives houses, PCO and governmental & corporate buyers, senior managers, decision makers and planners of MICE activities for their Companies, who need to be constantly updated about the new trends and offers in the MICE world.
  
  
• During our trade events:
  
  MITM - Mice International Trade Market
  - Selected Buyers worldwide hosted during the event
  - Professional Trade Visitors present in the fair,
  coming from the very rich basin of Switzerland and north of Italy
  - Journalists and media parters who will follow
  out the exhibition
  
  MeetingLuxury
  - Selected Luxury Buyers worldwide hosted
  during the event
  - Professional Trade Visitors present in the fair, coming from the very rich basin of Switzerland and north of Italy
  - Journalists and media parters who will follow out the exhibitions